In the last stage of Testing Your Book Idea, you were encouraged to find a unique selling position. Today, it’s time to find your audience. You need to figure out the specific group of people who will want to buy what you have to sell them.
Month: May 2016
Hope was a close friend of mine when I was a child. We drifted apart as I got older, I’m not sure what happened, really. Life, I suppose.
They come to me for help in telling their stories. They come to me from all walks of life. Some are running successful businesses making multiple millions of dollars. Some are barely scraping by and each day is filled with insecurity on more levels than it is possible to describe. Each one unique, each one […]
In the last article in the series, we covered scouting your competition as a way of testing your book idea. But when you look at all the competition out there, it’s easy to get overwhelmed and to start doubting that your book has something to offer. This is where it’s important to look and see […]
Once you have finished with the Listening stage of Testing Your Book idea, it is time to go scout your competition. Who is out there writing books like the one you want to write?
Three months ago, I launched a crowdfunding campaign to try and bring my vision of a reality tv show where 40 writers compete over 40 days to prepare, polish, and pitch their book ideas to publishers who then compete Shark Tank style for the rights to publish them. There is no humiliation quite so great […]
I get it. The low pay, the long hours, the isolation, and the uncertainties involved in writing can all lead us to believe we’re not that important, that we don’t really matter, and that what we do doesn’t really make a difference. It’s easy to doubt that what we do makes a difference because we […]
Sophia shoved her grandmother’s burgundy luggage bag into the overhead compartment and sat back down, listless, waiting for takeoff. That burgundy bag was last year’s Mother’s Day gift from her mother, the kind of thing that is passed on from mother to daughter for generations. It was going to be a long trip. Leaving her […]
Last Thursday, I promised you that I would be going into more depth on each stage that I use to test my book ideas before committing time and effort into them to be sure that they have sales potential. Today, I’m going to outline the process I use to figure out whether or not anyone […]