In the last stage of Testing Your Book Idea, you were encouraged to find a unique selling position. Today, it’s time to find your audience. You need to figure out the specific group of people who will want to buy what you have to sell them.Read More »Testing Stage 4: Finding Your Audience
They come to me for help in telling their stories. They come to me from all walks of life. Some are running successful businesses making multiple millions of dollars. Some are barely scraping by and each day is filled with insecurity on more levels than it is possible to describe. Each one unique, each one the same in many ways. And I listen as they speak. Sometimes I ask questions, diving into their thoughts and their lives, removing the masks and the layers of wrappings that hide them as I go. Read More »The Ghost Writer
In the last article in the series, we covered scouting your competition as a way of testing your book idea. But when you look at all the competition out there, it’s easy to get overwhelmed and to start doubting that your book has something to offer. This is where it’s important to look and see if you can find a unique selling position that will help set your book apart from all the rest.Read More »Testing Stage 3: Your Unique Selling Position
Once you have finished with the Listening stage of Testing Your Book idea, it is time to go scout your competition. Who is out there writing books like the one you want to write? Read More »Testing Stage 2: Scouting the Competition
Three months ago, I launched a crowdfunding campaign to try and bring my vision of a reality tv show where 40 writers compete over 40 days to prepare, polish, and pitch their book ideas to publishers who then compete Shark Tank style for the rights to publish them. There is no humiliation quite so great as failing in a big way in front of an audience. And my attempts to raise 1.25 million dollars in 40 days was a colossal failure.
Read More »Crowdfunding a Dream: Picking Yourself Up After Failure
I get it.
The low pay, the long hours, the isolation, and the uncertainties involved in writing can all lead us to believe we’re not that important, that we don’t really matter, and that what we do doesn’t really make a difference. It’s easy to doubt that what we do makes a difference because we so rarely receive the feedback we need to hear in order to be sure that what we’re doing is working.
Read More »The World Needs Us. Are We Stepping Up?
Sophia shoved her grandmother’s burgundy luggage bag into the overhead compartment and sat back down, listless, waiting for takeoff. That burgundy bag was last year’s Mother’s Day gift from her mother, the kind of thing that is passed on from mother to daughter for generations. It was going to be a long trip. Leaving her children so far behind was an odd way to spend Mother’s Day, but there was no help for it. Her own mother needed her one last time.
There was no good way to prepare for a funeral, of that she was sure. Read More »One Last Mother’s Day Gift
Last Thursday, I promised you that I would be going into more depth on each stage that I use to test my book ideas before committing time and effort into them to be sure that they have sales potential. Today, I’m going to outline the process I use to figure out whether or not anyone might be interested in the kind of book I want to write.Read More »Testing Stage 1: Listening