Tag: concept testing

Testing Stage 5: Market Feedback

Post author By brandy
Post date June 2, 2016
Categories In Book marketing, Book Planning, Books, Marketing, Preparation, Writing
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You’ve gone out there and collected data. You’ve done some research. You’ve thought through what you’re going to offer that will make your book different from all the competition you face. And you know who the people are that need that book. It’s time to put all this theory into action for the last and […]

Testing Stage 4: Finding Your Audience

Post author By brandy
Post date May 26, 2016
Categories In Book marketing, Book Planning, Books, Preparation, Writing
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In the last stage of Testing Your Book Idea, you were encouraged to find a unique selling position. Today, it’s time to find your audience. You need to figure out the specific group of people who will want to buy what you have to sell them.

Testing Stage 2: Scouting the Competition

Post author By brandy
Post date May 12, 2016
Categories In Book marketing, Book Planning, Books, Marketing, Preparation, Writing
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Once you have finished with the Listening stage of Testing Your Book idea, it is time to go scout your competition. Who is out there writing books like the one you want to write?

Testing Stage 1: Listening

Post author By brandy
Post date May 5, 2016
Categories In Book marketing, Books, Preparation, Writing
No Comments on Testing Stage 1: Listening

Last Thursday, I promised you that I would be going into more depth on each stage that I use to test my book ideas before committing time and effort into them to be sure that they have sales potential. Today, I’m going to outline the process I use to figure out whether or not anyone […]

Testing Your Book Idea

Post author By brandy
Post date April 28, 2016
Categories In Book marketing, Book Planning, Books, Marketing, Preparation, Writing
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Recently, someone came to me asking if I thought their idea for a book was a good one. What they wanted to know was whether I thought it would sell or not. This is an important question. Sometimes writers don’t think to ask that question until after they’ve written the book already. Asking it at […]