Tag: marketing

15 Things You Need to Know Before You Decide to Self-Publish

I specialize in helping people self-publish. I’ve self-published more than a few of my own titles, and I’ve helped more than a half-dozen people self-publish theirs. It’s hard work, it’s a lot of work, and there are a lot of working parts that go into it. Tiny details that most people would neither think of […]

Testing Stage 5: Market Feedback

You’ve gone out there and collected data. You’ve done some research. You’ve thought through what you’re going to offer that will make your book different from all the competition you face. And you know who the people are that need that book. It’s time to put all this theory into action for the last and […]

Crowdfunding a Dream: Evaluating Progress

I was looking over the progress the campaign has made last night and thinking up strategies to help us plan a path forward that will help make it more successful, because writers don’t quit, when I decided to look at the numbers and see what I could learn from them. The results tell me a […]